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Sandro Stefanelli: italian visual designer
with great passion for typography and minimalism.
He studied at the ISIA in Urbino (Italy).
In 1997 he moved to Paris where he worked
as creative director in alerte orange, then
as free-lance for tekila numerique, kub,
preferences, a•point and view, motion design studio.
In 2006 he come back in Italy where he live
and work as a free-lance.


contact
Sandro Stefanelli
via Murri 141
40137 Bologna | Italy

email | linkedin | twitter | tumblr




“Don’t try to be original,
just try to be good.”

Paul Rand paraphrasing Ludwig Mies van der Rohe’s quote:


“I don’t want to be interesting. I want to be good.”


Designing in pursuit of being original,
or even interesting, can be a foolhardy prospect.
Design that strives to be original for the sake of it,
and typically at the expense of its real purpose
of communication, often falls into a mire of stylistic
tropes and shallow meanings.















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